Eric Benjamin Seufert is a Partner at Heracles, a mobile marketing agency and consultancy that helps clients grow their mobile user bases and optimize their mobile marketing spend. Prior to Heracles, Eric was the VP of User Acquisition at Rovio, the maker of Angry Birds, where he oversaw overall growth and cross promotional efforts within Rovio’s portfolio of titles. Before Rovio, Eric served in marketing and strategy roles at Wooga, Digital Chocolate, and Skype. In 2014, Eric published the book Freemium Economics through Elsevier, and he maintains the mobile app trade blog, Mobile Dev Memo.

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