VP Games & Apps
Woobi

Shai serves as VP Games & Apps at Woobi, a cross screen in-game advertising company, which specialises in creating dynamic engagement experiences. In his role managing Woobi’s Games divisions, Shai’s teams are responsible for the full cycle from business development to successful long-term business relationships, providing the industry’s leading game developers and publishers with an end-to-end solution to achieve optimal monetisation and cost effective UA.

Shai brings to Woobi over 10 years of experience in entrepreneurship, 5 of which in online & in-game advertising, app monetisation consulting, marketing and sales management. Prior to joining Woobi, he co-founded a startup company specialising in localisation targeted online advertising, and served as a consultant at Microsoft’s startup accelerator specialising in app development.

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