Hypercasual is not a trend, nor a flash in the pan of the mobile games industry. It’s a viable market with a growing player base, and a far-reaching impact that is entertaining players across the world. As the world’s number one publisher, we have built an effective publishing program; from coaching and iterating, marketing and monetisation – through to supporting on live opportunities. This is bolstered by our large and ever-expanding support teams around the world. This approach means that our stable of games now includes over 100 mobile titles, retaining more than 200 million monthly active users. Between Q4 2018 and Q1 2019 we outpaced our nearest hypercasual rivals by 150%, with 771 million downloads in six months.