In this talk, Ilkka Immonen, the CEO and Co-founder of Bon Games and Joe Schaeppi the CEO and Co-founder of 12traits will talk about how they partnered up to leverage psychometrics in Transit King Tycoon as a means of deeply understanding their audience and building a player-centered experience. The talk will cover how taking a scientific approach toward player understanding impacted UA as well as design decisions, leading to a game that broke month-on-month records for Bon Games.

Location: Date: October 2, 2019 Time: 11:20 am - 11:40 am photo-Ilkka-Immonen Ilkka Immonen photo-Joe-Schaeppi Joe Schaeppi