Most of Futureplay’s marketing budget is spent on user acquisition. This summer, they wanted to try something a bit different – so they dedicated a budget to a US-based influencer campaign for their hit mobile game Battlelands Royale. It failed miserably. Come and learn why.

Location: Date: October 2, 2019 Time: 4:20 pm - 4:40 pm Chris Wilson Marketing Futureplay Games Chris Wilson