It was only a short year or two ago that many monetisation teams were managing ad revenue with an auto-optimised waterfall. Set it, forget it, and let the algorithms do the work. While this method still works and is the right option for some, there are a variety of new trends and best practices. From manual waterfalls and multiple instances to in-app bidding, today we’ll discuss the approaches and experiences our panellists have seen during the evolution of the waterfall.

Location: Date: October 1, 2019 Time: 10:40 am - 11:00 am Eric Blevens Business Development Manager HyprMX Mobile Eric Blevens Valtteri Miettunen User Acquisition Coordinator Sulake Valtteri Miettunen Essi Valtonen Monetisation and Advertising Manager Hatch Entertainment Essi Valtonen Jon Hook CRO Homa Games Jon Hook