Heini Vesander is the CMO of Helsinki and Berlin-based Matchmade, the leading influencer platform for games. Heini is a seasoned marketing and public relations professional, known for her fast pace and loud laughter. Previously, she worked at Super Evil Megacorp as Marketing & Communications Director and Executive Producer of Esports. She lead the team that built Vainglory’s esports from scratch to the #1 mobile esport. Prior to that, she was the PR Lead at Supercell where she spearheaded global media relations, communications, and events. Before gaming, Heini was one of the main organisers of Slush, and worked for multiple startups including Kiosked and Blaast. Heini holds a master’s degree from Hanken Swedish School of Economics.