A Games Industry veteran of 25+ years, Keith was Vice President of the Major Markets in Europe at Electronic Arts until 2015. As a key executive, he held responsibility for the P&L delivery across the region, working alongside EA’s Studios, Country teams and external partners. Directly after leaving EA, he took an non-executive director role advising an Esports start up. Keith joined Testronic Laboratories, the QA and localization specialists as Chief Operating Officer in early 2016. During his time there he has overseen the on boarding of the world largest games and film companies.
Recognised in PCR’s 2014 “50 Most Influential People in Tech.” Board member at UKIE – the trade body for the UK’s games and interactive entertainment industry. Chairman of The London Games Festival Industry. Figurehead for the Government’s 2008 Byron Review negotiating with UK Government to re-define the Video Games Age Rating system.