BusDev & ADV Account Manager
Born in Croatia and raised in Athens, Rea Novakovic has been living in Berlin for the past eight years, working mainly in the field of performance marketing and UA for both web products and apps. Prior to that, she lived and worked briefly in the US, mainly in the music industry. She has graduated from the Athens University of Economics and Business and finished her joint postgraduate degree in Leadership in Digital Communications from Universität der Künste and University of St. Gallen. Her thesis in regards to virtual reality and gaming environments led her to working for one of the early gaming UA aggregators back in 2014, Crobo GmbH. After two years of in-depth understanding of the digital sphere, which was now evolving more and more into mobile and building a team of publishing managers, she was offered to join one of the leading mobile-first agencies, Fetch, now part of Dentsu Aegis, and be part of the DACH-region team. This provided her the chance to work with clients such as Ebay, Uber, Here, Xing etc. and with platforms such as LinkedIn, Facebook, Snapchat, Twitter and have a thorough 360-approach in terms of branding and campaign management, even in out-of-home strategies. She joined Minimob PTE LTD in 2017, to focus on the performance that this mobile advertising platform is offering and also to support and strengthen the activity on both advertising and publishing sides for the DACH & UK region, in terms of UA management and provide insights in regards to the programmatic field, which is still rapidly evolving. Definitely not a morning person, but believes in the power of the holy good coffee.