Head of Marketing
New Games Venture
Samer is Head of Marketing at a major new games venture in Riyadh, Saudi Arabia, to be announced soon. Before that, he played various roles in the regional games industry. Samer is best known for creating the region’s largest game jam “Game Zanga” now entering it’s 10th year. Previously, Samer pioneered MENA games market research delivering regional insights to the likes of EA, Wargaming and Index Holding (Atlus). In 2014, Samer co-founded Play 3arabi to focus on game publishing & distribution, where he worked on launching the award-winning games such as Kingdoms Online.