With the new year being firmly upon us it’s a perfect time for making bold predictions and getting your resolutions in place for 2019. The Chinese new year specifically signifies a sudden and abrupt change to something new, in this talk we take a closer look at a rapidly changing mobile games landscape in Asia. While the market has traditionally been dominated by core strategy and pvp-multiplayer RPG’s, the current western trend of hyper-casual snack-sized content will soon be sweeping into Asia fueled by a maturing advertising industry and increasingly global-oriented market.

Location: Date: January 21, 2019 Time: 2:00 pm - 2:20 pm photo-Jeppe-Bisbjerg Jeppe Bisbjerg