The blueprint for how to engage players in mobile games is getting more detailed as time goes on. In this talk, using evidence from the thousands of games that have integrated deltaDNA technology through the years, Mark Robinson will go through the key best practices for engagement across live ops, ads, targeted offers and more. By looking at the KPIs and lifespans of high-performing games, he will demonstrate the anatomy of a game that engages its players effectively and efficiently.

Location: Date: January 21, 2020 Time: 10:20 am - 11:00 am Mark Robinson GM deltaDNA Mark Robinson
Session: Come for the Game, Stay for the Community: How Empowered Players Become Invested Players [Jagex]
Session: Live Games – Overcoming the Biggest Hurdles to Your Success [ChilliConnect]