Session: Beyond Game Economy Design – Increasing Profit Through Intelligent Revenue Optimisation [wappier]

Building a profitable mobile game takes more than a well-designed virtual economy. The most successful titles measure user-level behavior to create personalised retention and monetisation systems that exist outside the core gameplay loop. True revenue optimisation requires that every available data point be analysed to determine the ideal offers and ‘next best action’ for every player. In this session, wappier will share how to build automated loyalty programs that improve engagement and retention across genres including hypercasual, as well as tips on optimal IAP pricing strategies.