When the app stores first launched, making games was hard and monetising them was even harder: network and platform options, ad formats, and access to data were all very limited. Today, mobile games are accessible to everyone and app developers have a wealth of choices for building and monetising their apps – but what can we learn from the past about what it takes to be successful today? In this session, MoPub’s Marc Bearman will be joined onstage by the co-founder of Rollic, makers of hit games including Picker 3D, to discuss what it takes to be a successful game studio in 2020 and beyond. You’ll learn what truly matters and what’s just noise when it comes to building a long-term app business.

Location: Date: January 20, 2020 Time: 10:40 am - 11:00 am Marc Bearman Head of Business Development, EMEA MoPub Marc Bearman Deniz Basaran Co-founder & Managing Director Rollic Deniz Başaran