PubNative’s Founder and CEO Ionut Ciobotaru discusses mobile games monetisation from a purely programmatic perspective and gives tips on what gaming can learn from other mobile app verticals. From buzzwords like private marketplaces, viewability and brand safety to data-driven impression-level decision making, we’ll look at data from the first impression before the user is even acquired to the last one before the user is churned. We’ll see together how you can maximise your ad monetisation strategy within mobile games in this rapidly evolving landscape.

Location: Date: January 21, 2020 Time: 12:10 pm - 12:30 pm Ionut Ciobotaru Co-founder & CEO PubNative Ionut Ciobotaru
Session: How Does Brand Advertising Fit into Your Monetisation Strategy? [Vungle]
Panel: Choosing the Monetisation Mix for Your Game