Most hypercasual publishers are now convinced that the only way to increase their ad revenue is to show more ads per user. However, this might not be true in all cases. In this workshop, we will show the audience how to determine an optimal number of ads you would want to show a user to maximize your revenue. At Tenjin, we call this Ad Frequency Optimisation training. This workshop will display several types of analysis that are suitable for both beginners and more advanced developers.