Session: Come for the Game, Stay for the Community: How Empowered Players Become Invested Players [Jagex]

The ability to build and nurture game communities is essential for success. Essential to both games marketing and, today, games development. Get it right and there are amazing benefits: player loyalty, word of mouth, social reach, and feedback to help you make the best possible game. But get it wrong and you will struggle to build – or keep – a community at all. James Day, Head of Community and Social Media at Jagex, creators and operators of the living game franchise RuneScape, leads the team engaging with one of the longest-running communities in live games. James discusses how, for almost two decades, Jagex has developed best-in-class practices for nurturing communities and why empowered players can become a game’s most loyal and invested advocates.