Creative optimisation can either save a UA manager significant budgets by enabling them to bid lower CPI (saving money) while competing at the same eCPM in a network or simply bidding the same and be more competitive with a higher eCPM (increase reach and revenue). Johan Lofstrom from Playable Platform will in this session explain how you can easily extract this value by working using data driven optimisation processes and systems. He will also share real life examples and best practices that will make you more successful with your UA spend.

Location: Date: January 20, 2020 Time: 2:20 pm - 2:40 pm photo-Johan-Lofstrom Johan Lofstrom