Session: Premium Brand Ads in Your Games: Five Key Takeaways from Five Years Experience [Ogury]

Premium brand ad campaigns are the ‘holy grail’ for mobile gaming publishers. They pay well, and they boost retention by delivering familiar brands that your users love. What’s more, they don’t steal your players like the performance campaigns that often come from the biggest gaming studios. So, how can you effectively identify and attract premium brands to advertise with your games? Ogury has delivered premium brands ads for publishers since 2014. In this session, Head of Publisher Development, Romain Escaich, will talk you through the five key considerations for working successfully with premium brands.