With all the buzz and attention about XR Technologies (Extended Realities) which include AR (Augmented Reality) and VR (Virtual Reality) where does it fit in today’s business world? Dan Ferguson has worked with world-class brands like AT&T, American Airlines, Conagra, General Mills, McDonald’s, and Toyota on their digital XR strategies. Companies are now integrating XR into training and recruiting for their workforce and to advertise and merchandise their products to consumers. AR is especially segmented and confusing to most businesses. While many people talk about second-hand knowledge or antidotal info about AR, very few are actually delivering. Dan can bring REAL insights about the current trends in AR and REAL case studies on how brands are using it. Dan will dive into real-world case studies and insights that help brands connect with their audiences with these innovative and progressive platforms.

Location: Date: January 21, 2020 Time: 4:20 pm - 4:40 pm Dan Ferguson Partner and EVP Digital Engagement Groove Jones Dan Ferguson