Launched worldwide in November 2016, Design Home is the most popular interior design app with over 1 million daily active users creating more than 2.0 million uniquely designed rooms every day.
Design Home is changing the dynamic of play, empowering creativity and learning by interacting with real life innovative brands in a realistic and delightful way. Players come to engage with textures, patterns and colors and apply their learnings in real life. It is a carefree and relaxing way for players to understand interior design and receive feedback from other enthusiasts. Design Home blurs the lines of aspiration, fantasy and real-life design.
In this session, Glu Mobile Executive Vice President, Mark van Ryswyk will discuss the tremendous success of Design Home and offer attendees a behind-the-scenes look at how the platform is transforming the way players experience games. Design Home uniquely blurs the lines between app and game, requiring all new approaches to things like understanding player motivations, game design, economy structures and live operations. In his presentation, Mark will offer best practices, solutions and insights for developers to recognize opportunities in their own products and successfully implement innovative strategies.