In this session, yellowHEAD’s Head of ASO, Itai Keshet, will share how implementing the right mix of organic and paid UA efforts allows developers to increase their app discoverability and grow their user base.

Itai will explain how various marketing strategies impact each other and are virtually inseparable. He will also dive into how yellowHEAD tracks and analyzes the right data for actionable insights. Itai bases his findings on years of experience working with top brands around the world.

Location: Date: January 22, 2019 Time: 12:00 pm - 12:20 pm photo-Itai-Keshet Itai Keshet