Session: The Right Publishing Model for Ad Monetisation Games; Light Publishing [Avid.ly]

Since mobile game platforms like google play, the App Store covers many parts of what game publishers do traditionally in the game industry, There was the time game developers didn’t want to work with game publishers. However, when digital campaigns became synonymous with user acqusition, a new era for game publishing has arrived.

Avid.ly as a publisher would like to introduce our new business model ‘Light Publishing’ to game developers, which is different from the traditional publishing models and would like to share our case studies as to what we are currently working on.