What if you could take a mobile game, deconstruct its elements and build your targeting around an audience that finds those very same elements enjoyable in other games? You could then focus your efforts on players that would find your game not just appealing to download but more importantly, enjoyable to play. That’s what we believe should be the future of user acquisition in mobile games. It’s a model based around player affinity to a game rather than just targeting around player data and behavior. Join us to hear why we believe contextual data is the future of mobile UA.