Superstar Session: Influencer Marketing Sucks (and Some Best Practices) [Jetfuel]

This talk will discuss our frustrations with current state of affairs influencer marketing, (which led us to launch JetFuel!), as well as some best practices we’ve discovered to achieve success in the dubious world of fake followers, bots, and algorithmic ranking. With a focus on Instagram, we’ll talk issues that effect performance advertisers, and how we’ve found ways to combat them. Among other things, we’ll discuss how to ‘trick’ Instagram’s algorithm, the removal of ‘likes’, and how to efficiently scale campaigns across thousands of influencers. We’ll also touch on the emergence of TikTok and the opportunities this presents to direct-response advertisers.