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Head of ASO
yellowHEAD

Itai Keshet is yellowHEAD’s Head of ASO, skilled in strategic planning & implementation and known for building strong relationships with internal and external partners. Itai has a BSc in Industrial Engineering & Management from the Israel Institute of Technology (The Technion) with a background in project management and work flow optimization. He is a pioneer in the field of ASO and has over 3 years of experience working with industry leaders. Prior to his focus on ASO, he gained experience in the digital growth landscape through affiliate marketing.

On a more personal note, Itai currently lives just outside of Tel Aviv with his wife and daughter. On his free time, he plays the guitar and is an avid sports fan.


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