Senior Manager, Strategic Partnerships
AppLift

Michael is Senior Manager of Global Strategic Partnerships at AppLift. He specialises in developing new business models outside the realm of Mobile User Acquisition, entering relevant relations with respective key market players and creating appropriate commercial models. As such, he built AppLift’s TV Business with an emphasis on running integrated user acquisition campaigns on YouTube and Social Media. Before joining the AppLift team, Michael worked in a German restructuring consultancy, focusing mainly on German mid-cap companies in industries such as Telecommunication, Energy and Food. Michael graduated within the top percentile from both the Private University of Witten/Herdecke and Rotterdam School of Management, Erasmus University.

Related Sessions