Product Growth Manager
MoPub

As a Product Growth Manager at MoPub, Tarika Soni focuses on encouraging adoption of engaging ad formats such a video, native, MRAID and data at scale. The Product growth team stays abreast with the dynamically changing in-app eco-system by keeping a pulse on competitors and following industry trends to innovate accordingly. We find creative ways of growing existing partnerships with programmatic buyers & sellers along with identifying new business opportunities for MoPub to invest in. Prior to joining MoPub, Tarika was heading up the Mobile Customer Success team in EMEA for Twitter & TapCommerce where she was tasked with growing a portfolio of top 30 grossing mobile app accounts in EMEA. Tarika studied Marketing & International Business from the University of Southern California, Los Angeles. She is @maini_t on Twitter.

Related Sessions