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Business Development Manager
Animoca Brands Limited

Simon leads the team at Animoca Brands that focuses on business development, including brand licensing, and app publishing deals. Simon has considerable experience working with holders of famous intellectual properties, acquiring brand licences, nurturing new business partnerships, and adding value to a broad product portfolio.

In 2012, Simon was hired by Animoca to spearhead the company’s business development. In 2014, when Animoca Brands was spun off from Animoca, Simon was tapped to manage the Business Development team at the new company. Simon’s responsibilities include securing brand licensing agreements, acquiring and overseeing delivery of third-party mobile games for publishing, and working with developers to co-develop games that harness intellectual properties (IPs) licensed by Animoca Brands. Working closely with many reputable top-tier IPs, Simon was instrumental in enabling Animoca Brands to accrue licenses for dozens of the most recognizable properties in the world, including Garfield, Mr. Bean, Ultraman, and Doraemon. In just a few years, Simon managed or assisted in the publication of more than a hundred mobile games all over the world and in multiple languages and territories, particularly across Asia. Simon holds a M. Phil degree in Physics.


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