Head of Business Development
Greg is Co-Head of Business Development at Mobcrush. He was most recently at FunPlus where he launched the f2p-optimized PublishingPlus division and was responsible for overall scaling of partnerships with game makers, platform and technology companies. Prior to that, Essig managed the games section of the App Store at Apple during its critical growth period helping increase the games billings by over six-fold during his tenure. Greg brings years of entertainment and games experience to his new role, including a key role at the Creative Artists Agency (CAA) where he was instrumental in developing its games practice. His responsibilities included representing independent video game designers and studios in the development of licensed and original game IP for console, downloadable, social and mobile gaming platforms. His success at CAA eventually landed him his coveted role at Apple.