Shai Sasson
Head of Publishers
Woobi
Shai serves as Head of Publishers at Woobi, a cross screen in-game advertising company, which specialises in creating dynamic engagement experiences. In his role managing Woobi’s Publisher divisions, Shai’s teams are responsible for the full cycle from business development to successful long-term business relationships, providing the industry’s leading game developers and publishers with an end-to-end solution to achieve optimal monetization results and increasing user LTV.
Shai brings to Woobi over 10 years of experience in entrepreneurship, 5 of which in online & in-game advertising, app monetisation consulting, marketing and sales management. Prior to joining Woobi, he co-founded a startup company specializing in localization targeted online advertising, and served as a consultant at Microsoft’s startup accelerator specializing in app development.
Shai holds an M.B.A from the Collage Of Management (Colman) and a B.A in Business and Management, majoring in Economics from the College of Law and Business (CLB).
