Siddhartha Roy
COO Consumer Business & Allied Services
Hungama Digital
Siddhartha Roy is the Chief Operating Office for the Consumer Business & Allied Services at Hungama. His key responsibilities include strengthening the digital marketing initiatives for the company, by providing their expanding client base with quality, innovative content and marketing solutions. Under his guidance, Hungama will set up a one of its kind consumer venture in digital entertainment. He has previously also been responsible for spearheading the Hungama Mobile business.
Siddhartha is also the co- founder of BigAdda, India’s largest youth network, a part of the Reliance ADA Group. During his tenure Bigadda gained a vast user base of 2.4 million. Prior to Bigadda.com, he has also worked with MTV Networks and Star TV, India. He has over 10 years of experience in new media communications.
