Reactional Music

Reactional Music brings the world’s biggest music hits into playables and UA video in real time, powered by Reactional’s music library and real-time audio engine.

Tracks are pre-processed to generate granular, time-based musical metadata, making them ready for direct use in creatives. This enables precise control over how music drives in-game behaviour, using beats, tempo and structure to synchronize visuals, gameplay elements and sound effects in real time.

The result is music as an integrated, responsive layer of the content, increasing engagement and improving UA efficiency. Through a new licensing model, Reactional removes legal, commercial and technical barriers, enabling scalable, automated access to commercial music.