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A dedicated partner event linking games with TV, film, music and other arts…

• Partner event to PGC Nordics conference lineup
• Connecting game companies with cross-media parties from film, TV, music, animation, and beyond
• Explore the future of shared IP and cross-media storytelling
• Examine collaborations across games, film, TV, music, and beyond
• Discuss technological convergence (engines, tools, and production pipelines)
• Highlight investment and partnership opportunities between sectors

Transmedia is one of the leading trends in the entertainment industry.

From cross-media IP (with game franchises such as Super Mario, Minecraft, Sonic, Fallout, and The Last of Us topping box offices and TV awards), to sharing technology or technical insight (Epic’s Unreal and Unity), to entirely new experiences that blend different streams like the metaverse, and more, this is a landscape crammed with possibility.

Which is why we’re bringing the Beyond Games: Transmedia Summit back to PG Connects Nordics.

Running on its own stage, the partner event features several talks and panels with professionals and thought leaders from the transmedia sector. Gazing into a cross-medial future, discussions will revolve around challenges and opportunities relating to IP, shared technology, new business models, investment programmes, and more.

The tracks for 2026 include…

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Crossmedia Collaboration

MULTIMEDIA COLLABORATION: Extracting the very best from transmedia partnerships.

Shining a spotlight on practical examples of professionals and companies from the film, TV, animation and music industries who have already made the leap into games.

This track will offer insights into the opportunities and the realities for other creative industries to use their skillsets in the ever-growing gaming world.

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IP Integration

LEARNING TO MAXIMISE IP: The fundamentals of integrating IP without alienating your audience.

Intellectual Property is the crown jewel of any creative project, but how can you protect its integrity and ‘shine’ when you look to move into new platforms (be that into or out of games).

This track will cover topics relating to the translation of IP onto different media platforms and maintenance of an effective, successful narrative and design approach – suitably adapted for the chosen medium – to ensure audience satisfaction and engagement.