Appodeal is an intelligent ad mediation solution for mobile developers. It has pioneered the way for app publishers since its launch in 2015 by setting new industry standards that always put publishers first. In a mobile ad industry built unfairly for advertisers, the comprehensive mobile app monetization brings the power back to publishers. Publishers maximize their revenue by engaging the entire ad ecosystem in real-time competition for every ad impression. Appodeal showcases publisher ad inventory to the advertisers and offers the highest rate to the publisher in real time. With just one SDK integration, a mobile app gains access to over 60 premium ad demand sources including all major ad networks, RTB exchanges, and DSPs competing for its ad impressions worldwide.