The world’s largest games expo…
…at the heart of the world’s largest games market.
PG Connects Summit Shanghai is honoured to be a ChinaJoy Official Strategic Content Partner for 2026.
Since emerging in as the China Digital Entertainment Exhibition in 2004, when it hosted almost 60,000 visitors, ChinaJoy has enjoyed remarkable continual growth to become the largest annual games and digital entertainment convention on the planet.
The 2025 edition broke records with in excess of 410,000 attendees and housed 700+ exhibitors focused on games, anime, AI, esports and more over its four-day run last summer.
When does ChinaJoy take place?
ChinaJoy 2026 promises to be even bigger and is scheduled to run on July 31 – August 3 at the Shanghai New International Expo Centre.
• 230+ overseas companies, nearly a third of the total exhibitors, attending
• 750 companies registered, hailing from 37 countries and regions
• ‘B2B Negotiation Zone’ spans 25,000 square metres, hosting over 460 exhibitors, of which 45.2% are foreign companies
• Shanghai’s gaming industry enjoyed robust growth in 2024 – sales revenue gained 7.8% y-o-y (over two percentage points higher than GDP growth), reaching 155.8 billion yuan ($21.5 billion)
• Introduction of new zones dedicated to AIGC (AI-generated content), showcasing the increasing integration between AI and gaming
PGC Summit Shanghai: your business segue to ChinaJoy
ChinaJoy is vast, and for western games professionals venturing in for the first time it invariably proves unfamiliar, overwhelming, even difficult to penetrate.
That’s where PGC Summit Shanghai comes into play. Our event at the start of ChinaJoy week acts as a soft landing for international visitors who want to enter the Chinese market.
We’re a proven and known conference experience that people have enjoyed over the last 12 years. We provide a welcoming ‘games industry family’ environment to attend in China, where you can network, share knowledge, and do business in a familiar format before throwing yourself into the full ChinaJoy experience.
The one-day Summit experience distils the best of our international event series into a single fast-paced-but-full day, helping you make the connections that make a difference.
Exclusive ChinaJoy Access
Your PGC Summit Shanghai ticket includes expedited entry to ChinaJoy on August 1. A shuttle bus service will operate from our Pudong Shangri-La hotel venue. Further details will be shared with registered attendees nearer the time.