Keynote: What You Need to Know About Hypercasual Games in Asia [JoyPac]

Have you heard? Hypercasual games are sweeping Asia. While the mobile market in the East has traditionally been dominated by core strategy and pvp-multiplayer RPG’s, the current western trend of hypercasual snack-sized content is emerging in Asia, fuelled by a maturing advertising industry and increasingly global-oriented market. Allison will uncover why Chinese players are embracing hypercasual games and give you key insights from launching 15+ titles in the market this year.