We often talk about how big the Chinese market is and what a great opportunity it is for international developers. But what is the reality of it today? Is it hard to publish a new game there, and how much help will you need from local partners? And moving in the other direction, we’ll look at what opportunities are there for games from the APAC region in Europe and the US.

On this panel, we’ll be discussing case studies of publishing games in Asia, and of bringing Asian games to the West. We’ll be sharing our highs and lows, and passing on some useful insight to others who want to undertake that journey. It will be practical and also draw on the personal stories and advice of our experienced panel members.