Penetrating to new markets is getting more challenging, where developers and publishers are in need for producing rich content. Adapting game elements and design for high potential mobile gaming markets are in trend, and the key success factor nowadays in mobile gaming industry . This key note aims to give a brief overview of the culturalisation aspects and info about potential local markets for mobile game studios, operational and practical challenges that game developers or publishers are likely to encounter when culturalising their mobile games to local markets.

Location: Date: July 17, 2019 Time: 10:40 am - 11:00 am Arslan Kiran Head of Yoozoo Turkey YOOZOO GAMES Arslan Kiran