Session: East vs. West: Mobile Game Art Styles and Genres Across Markets [GameRefinery]

It’s more important than ever to understand the differences between Eastern and Western markets. Is China really all about games themed around fantasy elements? Is there any room in Japan for non-manga games? How about genres? Are there certain visual styles that are more popular in some than others? In my talk, I’ll help the audience understand which artistic genres and styles work in which markets by utilising GameRefinery’s unique feature-level data.