Uplandme, Inc. was founded by serial entrepreneurs Dirk Lueth, Idan Zuckerman and Mani Honigstein. The company is based in Silicon Valley and developed the game Upland. Upland’s mission is to bring the benefits of Blockchain technology to mass markets through casual gamified experiences.

Upland launched a closed beta in June 2019 where early adopters of the game can buy virtual properties in San Francisco.