Yahsir Qureshi
Head of Studio
Sandsoft
Yahsir Qureshi is Head of Studio at Sandsoft Riyadh, an innovative mobile-first game developer, publisher and investor. He has over 12 years of experience as a gaming industry leader building some of the most successful AAA console and free-to-play franchises at Electronic Arts and Zynga (NaturalMotion) including Need for Speed, CSR, Dawn of Titans and FIFA where he led live product development of EA’s flagship product, FIFA Ultimate Team. He is now helming Sandsoft’s MENA region studios building new titles for players across the world and developing the local ecosystem through pioneering programs such as ‘Press Start’.
