Mark is co-founder and CEO of Liftoff, a performance-based mobile user acquisition and retargeting technology company. Under Mark’s leadership, Liftoff has become a trusted partner to mobile-first and Fortune 1000 brands alike, helping them grow more engaged mobile audiences. Prior to founding Liftoff, Mark was VP of corporate and business development at Ooyala, a leader in video analytics and monetization technology (acquired by Telstra in 2014) and has also held various strategic planning and business development roles at Google and the Walt Disney Company. Mark also served as a political appointee at the Department of Defense working on national defense policy issues and is the recipient of the Secretary of Defense’s Medal for Exceptional Public Service. Mark received an MBA from Harvard Business School, a Masters from Cambridge University and a bachelor’s degree in Political Psychology from Princeton University. Mark’s Master’s thesis from Cambridge was published in the Journal of Marketing.