Header bidding style solutions are impacting everyone across the mobile app ecosystem, but they’re not all the same. In this session, we’ll learn from those on the front lines about what’s needed to make these solutions a true success for all players: app publishers, networks, and DSPs, and share what app publishers need to know to capitalize on this important trend (and avoid missing out in incremental revenue). in 2018 and beyond. This is a can’t-miss session for anyone looking to understand what exactly header bidding means for mobile apps and how leading publishers, networks, and DSPs are approaching these challenges.

Location: Date: May 14, 2018 Time: 2:40 pm - 3:20 pm photo-Boris-Logvinskiy Boris Logvinskiy photo-Sen-Sun Sen Sun photo-Mark-Ellis Mark Ellis photo-Colin-Behr Colin Behr