AppLift is a global comprehensive mobile app marketing platform that empowers mobile app publishers to acquire and re­engage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. AppLift’s self­service programmatic media buying platform DataLift provides a wide reach by accessing all automated supply sources in the market. Its data­fueled machine learning algorithm leverages historical campaign data to determine which combinations of targeting parameters perform best in order to enable smart media buying decisions. AppLift works with 500+ leading global advertisers across all verticals, such as match.com, King, Zynga, OLX, Glu Mobile, Myntra, Paltalk and Tap4Fun.