AppLift is a global comprehensive mobile app marketing platform that empowers mobile app publishers to acquire and reengage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. AppLift’s selfservice programmatic media buying platform DataLift provides a wide reach by accessing all automated supply sources in the market. Its datafueled machine learning algorithm leverages historical campaign data to determine which combinations of targeting parameters perform best in order to enable smart media buying decisions. AppLift works with 500+ leading global advertisers across all verticals, such as match.com, King, Zynga, OLX, Glu Mobile, Myntra, Paltalk and Tap4Fun.