GameSparks is a cloud-based platform for games developers to help them build the server-side features of their games and then manage their games as a service post launch. Games are increasingly becoming dependent on server-side components.
Making a game into a cross platform multiplayer game or building it as a free-to-play game with in-app purchases and managing players are examples of the requirements that are increasing the move towards server-side game development.
The GameSparks platform provides developers with a single integrated tool to build these server components without ever having to set up and run a server. Its all done for them freeing them up to focus on their games and it is fully compatible with other game tools such as Unity, Marmalade and others.