Joe Schaeppi CEO 12traits


Joe is the co-founder and CEO of 12traits, a company that’s unlocking the potential of games through combining deep psychological insights with machine learning, while pioneering the field of psychology-based AI. He is a startup adviser, a clinical counsellor specialising in adventure-based psychotherapy as well as neuropsychology, and a published author on the Harvard Business Review. Previously, Joe was the head of UX at Big Fish Games, a UX director at MRM // McCann, and co-founded Epicstoke.

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