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China is the World’s Largest Games Market

Here are 10 reasons why Shanghai should be your destination for business…

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A Gateway to China AND The West

• For western companies this represents a great ‘landing point’, and good preparation before the intense days of ChinaJoy!
• For Chinese companies it offers a focused opportunity to learn direct from western experts on the latest trends, techniques and opportunities in US and European game markets

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Directly Connecting Developers with Publishers

• Over 65% of attendees will be game-makers (indie, developer, or publisher)
• The event offers exceptional opportunity for publishers and developers to do business
• Our dedicated fringe events – Publisher-Developer ‘speedmatch’ – are designed to encourage this

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Learn the Latest Trends, Techniques & Tips to Grow Your Games Business

• Experienced speakers will share insights, guidance, and war stories over themed tracks
• Topics cover global trends, investment, development techniques, growth, monetisation, and new technologies such as AI, XR, cloud-based or browser gaming

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Meet the World’s Leading Game Companies

• Our shows bring the biggest names in the games industry, and we’re expecting over 200 businesses to be represented
• Regular attendees to PGC events include: King, Supercell, EA, Metacore, Scopely, Tencent, Netease, Dream Games, Miniclip, Rovio, Epic Games, FunPlus, Bandai Namco, Garena, Homa, InnoGames, Imperia Online, Amber, Gameloft, Lab Cave, Nazara, Kingsoft, Netflix Games, Product Madness, MyGamez, Asmodee, Belka Games, Crazy Games, Plarium, SuperPlay, Forklift Interactive, Plug In Digital, Sandsoft, Social Point, Ubisoft, Unity, Xbox and Zeptolab…
• Plus Monetisation experts, Payment Providers & Data Experts such as: Appsflyer, Addict Mobile, Aghanim, Almedia, AppCharge, Xsolla, Digital Turbine, Elevatix, FastSpring, GameAnalytics, Mintegral, Sensor Tower, Ready Player Me, RTB House, Stash, Tappx, YouAppi

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Directly Reach the REAL Decision Makers

• On average, 30% of the delegates at PGC events are C-Level or founder
• Over 65% are senior management decision makers
• We’d expect both of these metrics to be higher in Shanghai

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Network & Get Business Done During the Day & After Hours!

• Our content covers industry issues and game development techniques, yet PG Connects is above all a business event
• MeetToMatch enables attendees to locate relevant companies and arrange meetings at specific reserved tables
• We host fringe events focused around making specific connections between developers, publishers and investors
• Plus there is ample space and opportunity for organic networking around the expo and in the evening post-conference dinners and drinks mixers

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Celebrate & Support the Chinese Games Ecosystem!

• Whilst the event will bring visitors from over 30 countries to Shanghai, one of its core aspects is to celebrate and support the regional ecosystem and game-making in China
• Various initiatives ensure indie developers are also well represented and able to showcase their wares

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Experience the World’s Leading Independent Games Conference

• Outside of the big national events (Gamescom, GDC, ChinaJoy, TGS), PG Connects is the biggest and longest-running conference, drawing 1-3K delegates per show from all over the world
• The series has been running since 2014 – Shanghai is our 53rd edition!

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Discover New Platforms and Technology

• The event covers all platforms, from mobile, console and PC through to emerging spaces like XR or browser gaming
• We also focus on new technologies that are changing the way games are made and sold such as AI, cloud technology or D2C webshops

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Explore the Thrilling City of Shanghai

• For international visitors, PGC represents a great excuse to discover an incredible city and enjoy its unique sights, sounds, and hospitality
• Shanghai is one of the big games industry hubs in China, but also a culturally rich and exciting city in its own right
• China offers a variety of visa-free travel options for many countries

Why PG Connects?

Because your business is our business.

From the biggest b2b games event in the UK (PGC London) to the biggest in the Nordics (PGC Helsinki) to the biggest in the MENA region (Dubai GameExpo Summit & PGC Jordan), our market-leading games industry event series has been running since 2014 and has landed in 12 cities across three continents.

The conferences connect all parts of the ecosystem, from indie devs to triple-A publishers, from monetisation experts and tool-makers to investors and media for two days of conference content, match-making meetings, expo exploring, and multiple fringe event activity.