This talk will cover what every mobile game developer and publisher needs to know about trademark and copyright law from a mobile games attorney. How can you protect the name of your game in the app store? How much protection can you get over the app itself? What do you do if someone files a takedown notice against your newest app that is skyrocketing up the charts in the App Store or Google Play? Is there anything you can do to stop the inevitable copyrights and clones from stealing your market share? If you want to clone a game, how close can you get without getting sued? Mr. McArthur is one of the leading attorneys in the mobile games industry and advises clients that represent billions of downloads in the app stores. He was recently profiled in Vice for defeating Sony’s “Let’s Play” trademark application and was also named to the national “SuperLawyers” list for 2016. He has lectured at law schools across the country on intellectual property issues, and especially copyrights and trademarks.