VP, Business Development and Strategy

Macy is currently the VP, Business Development and Strategy for, an award-winning mobile game developer and publisher. She is based in San Francisco, CA leading all West Coast strategic efforts for the company. Having joined the company only a year ago, she’s already formed relationships with major players in the industry, strategically positioning Hitcents for the upcoming years. Macy specializes in business development and brand awareness and is always interested in meeting other game developers, investors, intellectual property holders, and anyone else who works in the industry.

Hitcents will be heavily focused on the IP-based mobile gaming space in the upcoming years. The majority of their titles will be tied to movies, brands, celebrities etc. modeled after their success of launching Hanx Writer in partnership with Tom Hanks in 2014.

Macy’s previous position was at L Brands, parent company of Victoria’s Secret and Bath & Body Works, working in the External Communications department. She graduated from Miami University with a degree in Interactive Media Studies and is originally from Bowling Green, KY, where Hitcents is headquartered.

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